Brand Identity
Halo Energy — A Radiant Rebrand
A complete identity system, motion language, and conversion-focused website that helped transform Halo into a category leader.
Award-Winning Creative Studio · Est. 2015
We design digital experiences that captivate.
We're a multidisciplinary design studio crafting brands, websites, and motion experiences for forward-thinking companies worldwide.
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Projects delivered
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Awards won
For over a decade, we've partnered with founders, creative directors, and product teams to translate complex ideas into clear, beautiful, useful digital experiences. We obsess over craft, but never lose sight of the goals.
Every project is led by senior designers. No handoffs to juniors, no bloated timelines — just sharp thinking, sharper execution, and work we're genuinely proud to ship.
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In business
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Specialists in-house
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Client retention
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Countries served
◆ ◆ ◆ OUR MANIFESTO ◆ ◆ ◆
We believe great design is invisible discipline — quietly removing friction, amplifying meaning, and earning attention without ever demanding it. We build brands that last, products that convert, and experiences people remember.
SIGNED — AXIOM STUDIO · LONDON · 2026
02 — Services
Capabilities that compound.
End-to-end creative services designed to work together and amplify your brand at every touchpoint.
01
Brand Identity & Strategy
From naming and visual identity to brand architecture, we build systems that resonate emotionally and perform commercially.
02
Web Design & Development
Performance-first websites, headless CMS, and e-commerce builds that convert.
03
Product & UX Design
Research-driven SaaS, mobile and AI product design from concept to launch.
04
Motion & 3D Experiences
Brand films, micro-interactions, WebGL experiences, and immersive product reveals that make your audience feel something real.
03 — Industries
Where we play.
We specialize in categories where design genuinely moves the needle.
SaaS & Technology
Product-led companies shipping fast and competing on craft and clarity.
62+
Projects
$2.1B
Funded
Climate & Energy
Mission-driven brands building the systems we'll rely on tomorrow.
28+
Projects
14
Countries
Fintech & Banking
Trust-led financial brands that need to be both human and credible.
34+
Projects
9M
Users reached
E-Commerce & DTC
Modern storefronts and brands that earn the click and the return visit.
48+
Stores
3.2×
Avg lift
Health & Wellness
Brands earning trust at the intersection of science, story and self-care.
22+
Projects
7
Awards
Culture & Media
Studios, publications, and creator-led companies shaping taste.
36+
Projects
12M
Impressions
04 — Work
Selected projects.
A curated selection of our most impactful work across brand, web, product, and motion.
Brand Identity
Atlas Climate Co.
A sharp identity and packaging language that positions the company as premium, credible, and future-facing.
Product Design
Pulse Analytics — SaaS Dashboard
A data-rich, high-clarity dashboard system designed for fast decision-making and elegant information density.
Motion & 3D
Drift — Title Sequence
A kinetic brand film system and motion toolkit built to scale across launches, campaigns, and product reveals.
Web Design
Forma Studio — Design Portfolio
A richly crafted portfolio website with modular storytelling, subtle motion, and a clean editorial grid system.
E-Commerce
Verge — Storefront of the Year
A performance-first storefront rebuilt around speed, storytelling, and a more confident shopping journey.
01 / 06
05 — Featured
Project of the year
Nimbus — Building the operating system for ambient computing.
An 8-month engagement spanning brand identity, marketing site, product UI and a six-minute launch film. Nimbus closed Series B 9 weeks after launch.
Read the case study06 — Process
Our four-stage flow
Proven over hundreds of engagements. Each step has a clear deliverable and owner.
01
Discover
Stakeholder interviews, competitive analysis, audience deep-dives and technical audits.
↳ 1–2 weeks
02
Define
Strategy, positioning, information architecture and creative direction frameworks.
↳ 1–2 weeks
03
Design
Identity systems, interfaces, motion — all crafted in tight feedback loops, never in silos.
↳ 3–6 weeks
04
Deploy
Build, QA, launch and iterate with measurable goals and dedicated post-launch support.
↳ 2–3 weeks
07 — Principles
What we believe.
Six non-negotiables that shape every project we touch.
/ 01
Strategy precedes pixels
A pretty interface that misses the business goal is just
expensive decoration. We earn every design decision.
/ 02
Senior, all the way down
Your work isn't routed through juniors. The hands on your
project are the brains making decisions.
/ 03
Ship beats perfect
We obsess over craft but ship on schedule. Real-world iteration
always beats studio polish.
/ 04
Performance is design
A 2-second site that converts beats a 6-second site with
parallax. Speed and craft are the same goal.
/ 05
Bold work, kind humans
We make sharp work without being sharp people. Disagreement is
welcome; disrespect is not.
/ 06
Measure what matters
Every engagement starts with KPIs and ends with a results
report. Awards are nice; outcomes pay rent.
Our Results in Numbers
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Projects shipped globally
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Industry awards won
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Client retention rate
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Decades of expertise
08 — Case Studies
Results, in numbers
★ Brand · Energy
How Halo became the most recognizable clean-energy brand globally.
A complete identity overhaul, motion system, and flagship website that generated two enterprise contracts in the first quarter.
+312%
Inbound leads
8.4×
Brand recall
$24M
Pipeline value
★ Web · Commerce
Verge's storefront tripled conversion in just 60 days.
A re-architected headless commerce experience focused on speed, storytelling, and a checkout flow that earns every click.
3.4×
Conversion
−68%
Bounce rate
98
Lighthouse score
★ Motion · Media
Drift's launch film hit 4M views in three days.
A 90-second hero film paired with a modular motion system that powers every campaign across paid, social and OOH.
4.1M
Views in 72h
62%
Completion rate
11
Awards won
09 — Team
Senior talent, no middle layers.
Every project is led by a partner. You'll never be handed off or routed through a producer.
Esmé Laurent
Founder · ECD
Rafael Okafor
Design Director
Mira Tanaka
Head of Motion
WE'RE HIRING
10 — Tech Stack
Tools we swear by.
Pragmatic choices. We pick the best tool for the job, never the loudest one.
Figma
Next.js
Webflow
After Effects
Three.js
Cinema 4D
Sanity CMS
Shopify
Astro
GSAP
Tailwind
Framer
11 — Testimonials
Words from people we've built with.
"Axiom didn't just redesign our brand — they redefined how our entire industry talks about clean energy. The ROI was immediate and the craft is world-class."
"A genuinely senior team that treats your business like their own. Eleven months in and they still set the creative bar for our internal teams."
"The new storefront paid for the entire engagement in 42 days. Best partnership decision we've made in five years of business."
"Bright, kind, ruthlessly talented humans. Axiom feels like an extension of our team, not a vendor watching a clock."
12 — Clients
Trusted by brands that bet on design.
Halo
Forma
Drift
Verge
Pulse
Atlas
Nimbus
Lumen
Orbit
Kindred
North
Sierra
13 — Why Axiom
Modern studio vs. traditional agency.
The boutique scale of a partner. The execution depth of a full studio.
Traditional Agency
Layers of account managers and
middlemen
Junior designers doing the heavy
lifting
6-month timelines for a
marketing site
Design handoff = "your
developer's problem"
Quarterly invoicing
surprises
One-and-done deliverables
Axiom Studio
Direct access to founders and
partners on Slack
Senior-only team — 10+ years
average experience
2–10 week engagements, scoped
and shipped
Design AND build — pixel-perfect
code included
Flat-fee scoping, no surprise
line items
30-day post-launch support
standard
14 — Pricing
Flexible ways to engage.
Every engagement starts with a free 30-minute fit call. No surprises.
Sprint
$12k / 2 weeks
Focused, time-boxed engagements for landing pages, brand audits, or rapid prototypes.
- Senior designer + strategist
- 2-week dedicated timeline
- Daily Loom updates
- All source files included
Studio
$48k / 6–10 weeks
End-to-end brand, website or product redesign with full creative team support.
- Full creative team
- Strategy + Design + Build
- Weekly stakeholder demos
- 30-day post-launch support
- Brand guidelines + assets
Retainer
$18k / month
Embedded creative partnership for teams that need ongoing senior design power.
- Dedicated design pod
- Quarterly roadmaps
- Slack-first collaboration
- Cancel any month
15 — Press
Featured in.
Fast CompanyMAR 2025
"Axiom is quietly redefining what a modern design studio looks like — small, senior, and disturbingly effective."
READ FULL ARTICLE →
It's Nice ThatFEB 2025
"There's a quiet confidence to their work — restraint where you'd expect spectacle, craft where you'd expect speed."
READ FULL ARTICLE →
Brand NewJAN 2025
"A masterclass in identity systems that scale without losing soul. One of the best rebrands of the year, full stop."
READ FULL ARTICLE →
Sidebar.ioDEC 2024
"The Axiom team writes some of the most useful, no-fluff design essays on the internet. Required reading."
READ FULL ARTICLE →16 — Studios
Three time zones. One studio.
Async-first across nine time zones. On-site for the moments that matter.
HQ · Headquarters
London
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Americas
New York
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APAC
Tokyo
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17 — FAQ
Frequently asked.
Sprints run 2 weeks. Studio engagements run 6–10 weeks depending
on scope. Retainers are ongoing with quarterly roadmaps. We
always define timeline upfront before contracts are signed.
Absolutely — roughly a third of our work is with funded seed and
Series A teams. We offer flexible scoping and equity-friendly
arrangements for the right partners.
Yes. Our in-house engineering team ships production-ready
Next.js, Astro, Webflow and Shopify builds. We hand off
pixel-perfect code, not just comps.
We have studios in London, New York and Tokyo. We collaborate
async-first across nine time zones and meet on-site for key
workshops and critique sessions.
It starts with a free 30-minute fit call, followed by a paid
1-week discovery sprint, then a clear scope and SOW. You can
pause or end the engagement at any contract milestone.
18 — Contact
Let's build something remarkable.
Tell us about your project
We respond within one business day. For urgent work, mention it in the message and we'll prioritize.
Emailhello@axiom.studio
New business+1 (212) 555-0142
London HQ23 Shoreditch High St,
E1
HoursMon–Fri · 9am–6pm